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15 Essential Social Media Marketing Tools In 2021 – Last One is Proven

At this time in the digital world, if you are starting a new business or already having a business, you can get a boost by giving a touch of social media marketing tools.

Currently, there are around 3 billion active users on different social media platforms, like Facebook, Instagram, Twitter, etc. Which is nearly 40 percent of the current world population. Also, more than 90 percent of total social media users access social media platforms through their mobile phones. So, by seeing these figures you can easily understand that marketing your business on these platforms will surely boost your business.

But how is this possible? Is it that easy to get reach through these platforms? And who will help me if I don’t get enough reach for what I paid for? If I spent my money on Facebook ads and didn’t get that much traffic so what are the solutions?

If you are having these questions in your mind, don’t worry this article will surely help you. Here we are introducing to you the best social media marketing tools which will surely enhance the traffic and reach to your business.

In the following sections of this article, you will be having the 15 best website marketing tools. We advise you to keep calm and read the article thoroughly and choose among them according to your requirements.

Let’s dive in.

15. Sendible

Sendible Social Media Marketing Tools

If you are running an agency to handle social media marketing for multiple clients. Then Sendible is one of the top Internet marketing tool solutions for agencies who want to regulate social media marketing for multiple clients.

Truly saying, this is the leading social media marketing tool for agencies. The Sendible platform makes your all social media networks together into a combined hub so that it will be easier to get a winning social media strategy for multiple brands in order.

This tool will save your team’s most crucial time with powerful social media engagement, monitoring, publishing, lead generation, and reporting features.

By having these features you can please your clients every step of the way.

Top Features:

  • It will allow you to manage more effectively your social media marketing, boost your business, and to better understand their ROI.
  • Sendible is having such tools that will allow you to measure the productivity of your social media accounts and email campaigns.
  • Also, they have pre-designed templates by using them you can create social media reports in minutes for your clients.
  • It also provides stunning integrations to you like Canva graphics editor, royalty-free image search, and YouTube search. Along with this if you are having repetitious tasks it provides you some automation tools to save your precious time.


$29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)

Also Read: What is Email Marketing? What are the tools for it?

14. Falcon.io

Falcon.io Social Media Marketing Tools

Falcon.io is a website marketing tool with precious functionalities. Various tasks such as social media monitoring, engaging, publishing, analytics, and marketing customer data, etc are performed under a single canopy.

Falcon enables brands to investigate the full capacity of digital marketing and promotion by managing multiple consumer touchpoints on one platform. It gives access to marketers to provide more personalized brand understandings based on enriched client profiles. The platform features a highly reflexive and collaborative UI and is complemented by detailed support and consultancy services.

Top Features:

  • Falcon.io will let you create paid and organic posts for all of your social media networks in a single content calendar.
  • This social media marketing tool will help you to create strong relations with your audience.
  • You can also integrate your social data with CRM for a better 360-degree view using it.

13. Animoto


If you are looking for a digital marketing tool to reinforce your business, and want to make professional-quality videos for marketers on social media, Animoto can be a better option for you. This platform is great at creating viral and engaging video content. This tool comes with some useful storyboard templates along with a drag and drops design which is very convenient to use and editable also. If you want some creative content you can use Animoto’s blank canvas and can make a marketing video from scratch.

Top features:

  • Animoto makes it very simple to generate the best professional-quality video content on your system, whether computer and mobile device.
  • The most likable thing about Animoto is its pre-built templates. By using this tool you can make video content for personal as well as business use. Also, if you already have some photos and videos you can easily edit them to make them look more reachable to your viewers or customers.

12. Ingramer

If you are a regular Instagram user and want to promote your website or business on Instagram you must try this internet marketing tool. Ingramer is a marketing tool for small businesses as well.

As you can relate to the name Ingramer, this tool provides you marketing solutions for Instagram promotions.

This is an all-in-one toolkit for brands, influencers, and digital marketers.

By using this tool you can thrive on your followers, create content, and examine your opponents.

Top Features:

  • You can set auto-replies based on trigger words while using Instagram Direct Module on ingramer.
  • You can classify clients by labels, and manage bulk messaging.
  • One of the best features provided by ingramer is the scheduling module, which enables you to schedule feed posts, images, carousels, and stories.
  • Also, there are millions of hashtags in the hashtag generator that are frequently revised.
  • It contains a user-friendly search option, by using this you can find your competitors, influencers, and partners across different niches.
  • You can also save and reuse your videos from Instagram, Facebook, and Twitter by using their downloading feature.

11. Rival IQ

It is always time-consuming when you are regularly leaping between platforms, jab through tabs, and pulling a particular report.

As a solution, we are providing you top internet marketing tool, Rival IQ. This tool pulls the engagement metrics into a single dashboard for you.

Rival IQ will help you to distinguish your public engagement rates as well as your best-performing content with those opponents that you specify.

And it will instantly provide you a comparison report on how you are doing on your particular social network.

10. Talkwalker

Want to stay on top of your digital marketing game? This tool will surely take you to that position. By using this tool you can balance your social data to make better business decisions.

And the best feature of this social media marketing tool is, this tool can control online discussions in real-time and also analyze them, with AI-powered technology.

Top Features:

  • Thousands of images can be online tracked by using their amazing image recognition technology.
  • Also, you can analyze text and visuals together. And another feature they provide is their virtual map, which helps you to replicate viral campaigns.
  • You can schedule alerts and reports which are automatically generated at your scheduled time.
  • You can also add your own data sets to the platform, which will let you create your data intelligence solutions.
  • They offer you a smart theme analytical feature to uncover collaboration opportunities.
  • To enhance your communication with your team members, there is a specific feature called a customized dashboard. You can use this to properly connect and communicate with your team members.

Also Read: What is Off-page SEO and why it’s important?

9. Oktopost

Oktopost is a website marketing tool that allows B2B enterprises to organize, monitor, and estimate their social media movements. It’s the best software solution for those businesses who are looking for something simple to use.

Top Features:

  • The topmost feature which makes this platform unique is that it is the only social media marketing tools that is uniquely built for B2B enterprises.
  • This marketing tool for small businesses delivers comprehensive analytics and articles and helps you track discussions about yourself on social media.
  • Oktopost will help you to post content on your social media sites and also will strengthen your engagement with the content curation feature.

8. Brand 24

If you want to know what people say or think about your brand or your business on social media, this tool will give you an accurate and deep understanding of it. By using this tool you will get quick access to mentions of your brand on any social media place.

You will also have an access to identify those who have the most social influence and accordingly, you can segment your mentions positively, negatively, or neutrally.

This tool will give you valid, affordable, and easy-to-use solutions to track and connect online discussions, which are useful and relevant to your online business.

You can use this tool to improve your sale and to measure the efficiency of your campaigns to build customer dignity and satisfaction.

Top Features:

  • This social media marketing tool will let you observe drastic changes in the discussion volume chart to secure your business image.
  • This tool comes with 14 days free trial period.
  • You can also customize your alerts the way you like.
  • By using this tool you can export your data into PDF, .xls, and infographic.

7. Tailwind

This website marketing tool is preferably for those who use Instagram and Pinterest to run their businesses. You can find content, monitor discussion, calendar posts, magnify your reach and analyze results by using Tailwind.

Top Features:

  • With this tool, you can drastically save your time, since it offers you a list of hashtags and other more shortcuts that are quite helpful.
  • This tool is a suitable and affordable marketing tool for small businesses.
  • By using Instagram hashtags you can increase your reach to more of the right people.

6. Sprout Social

Sprout Social is an internet marketing tool that will allow you to search, make and heighten your connections with your clients.

It is a combined platform that will guarantee you faster, effective, and smarter social communications.

It underlines multi-level access which makes it easy for managers to organize and assign tasks to team members.

This tool comes with full post-scheduling skills, a detailed analytics platform, along a social listening tool. All of these will help you to optimize content and strengthen your understanding of how different demographics interact on social media.

Top Features:

  • It builds your connections by enabling you easily begin, join, and strengthen your social conversations.
  • You can also organize more than one social media profiles across multiple platforms.
  • Want to give it a try? Sprout Social gives you a 30-day free trial period.

Also Read: What is Amazon Affiliate? & How you can start?

5. Buffer

Buffer internet marketing tool is one of the most prominent tools among the other social media marketing tools. By using this tool you can easily organize any kind of post across any social media platform you want. You can also decide when to automate posts, such as a particular day of a week of every day or any specific day of the month. You can also analyze your past posts by using their follow-up tool. This tool will examine and help you to decide which post is most effective and why.

Overall this tool will assist you to post your content effortlessly on various social media networking platforms.

Top Features:

  • If we talk about the best feature this tool consists of, the very first will be scheduling and automate your posts to your different social media platforms. This will save you a lot of time.
  • You can anytime review your posts on different social media platforms also you can learn what changes you need to make to your post so that it can perform better.
  • You will be given 25 slots to add members from your team and work together.

4. Meet Edger

When it comes to content repurposing, Meet Edger is the best one on the list of social media marketing tools.

Content repurposing, sometimes called content recycling, is re-using already existing social media content and introducing it in a new format to expand its reach and lifespan.

But you don’t want your viewers to feel like your content is repetitious, or that you don’t care about creating distinct content on every social media platform.

So here comes Meet Edger. This tool will surely help you to easily repurposing your content. All you need to do is regulate your social media posts by category and schedule your content.

Top Features:

  • You can category-wise regulate and schedule all of your social media posts.
  • This social media marketing tool will automatically go through your all scheduled content and posts category-wise and start recycling your older updates.
  • You can also build a library of updates and amendments. This tool Meet Edger will automatically update it in bulk.

3. Agorapulse


Running a business is not an easy task, especially for marketers. But it can be made easy by using Agorapulse, this tool assists businesses and marketers to easily manage their social media accounts more productively.

This is a software solution that enables you to build a significant and strong connection with your followers.

This is a reasonable and simple solution to social media management. This contains all the fundamental analytical and scheduling features. With this, you can also run sessions, queries, and promotions.

Top Features:

  • If you are looking for a tool that can personalize your content for every social media platform, you should go with this one.
  • This tool will help you schedule your social media posts in advance.
  • This also consists of a rescheduling feature, using this you can reschedule your posts over and over.

2. Canva


This social media marketing tool contains a list of cool features. This tool has an easy to use adaptable interface. Even a beginner can effortlessly use the features they provide. And the cool thing is most of the work you can do with this is free of cost, most of the tools are free to access. You don’t need to be a graphic designer to use canva. Just download it and start to use it, you will easily start creating posts that will enhance your business profile.

Top features:

  • Most of the templates are available for free of cost. You can access them by just logging in.
  • You can create a logo, design posts, and do other cool things to boost up your business.
  • They provide you with downloading features in various formats, like .pdf, .png, .jpeg etc.
  • Even though if you are looking for a little more than a drag-and-drop editor? Canva for Work has loads of premium collaboration tools, and it will  only cost you $12.95 a month

1. Hootsuite


So far we have seen various social media marketing tools. And as we said in our title the last tool is proven. So this is it.

Hootsuite is currently the best website marketing tool available on the internet.

Don’t worry if you are an average social media marketer, this tool surely empowers your skills.

Top features:

  • Talking about its features, you can schedule your social media posts in advance on several different social media platforms.
  • Hootsuite consists of a social media analytics tool, which lets you estimate content engagement, that’s how you can understand how your campaign is executing.
  • This top internet marketing tool is mostly popular for its free social media tools, Hootsuite also has a reasonably cheap paid option for business.
  • If you are having accounts on multiple social media platforms, it can be very easy to you to manage them by using Hootsuite. This will save you precious time.
  • This tool allows you to post hundreds of posts at the scheduled time so that you can consistently maintain your social media presence.
  • Hootsuite protects all of your passwords, profiles, and login information.
  • Apart from the above-mentioned features it also saves your important content in the cloud, and it ensures that the approved content goes live at the scheduled dates and times. This feature is truly remarkable for enriching your social media management.

Bottom line

So, finally, we have come to the end. So far, in this article, we have seen the 15 best social media marketing tools available on the internet right now. We distinguished them according to their top features. We hope you get the idea about which is better and why. Stay connected to our website for more informative articles. We frequently upload articles for our valuable viewers, after doing a lot of research, and wish you find our work valuable and appreciating. You can also check out our latest article on Best Web Hosting Companies in India.

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